Old school vs New school
You need to choose between a 45 year old veteran sales person and a 25 year old tech savvy sales person.
Who do you choose?
The 45 year old has ample experience. His gold watch is testimony of this. He is well spoken. Oozes confidence. Says all the right words ... until you ask him this question ...
How will you go about getting new business? His answer ... cold calls.
The next interview is a 25 year old tech savvy youngster. He has been running an online business for the past 4 years. That pays his bills. He can generate leads. He can automate the process. He has a database of thousands of potential customers. And he is already getting leads for what you offer.
How will you go about getting new business? The 25 year old answers ... email marketing, marketing automation, groups, sms marketing ... and it has ALL already been setup. He can now scale it!
Do you appoint the 25 year old on the spot and give him what he asks, or do you let him start at your competitor the next day?
Kodak, Blockbuster, Video Den, Blackberry, book stores, and plenty more did not take the next step.
Think Airbnb, Uber, Alibaba, Netflix, Showmax ... and many more appointed the 25 year old tech savvy.
Lessons for today:
- Get working on innovation in your business (not just products and services, everything)
- Automate your marketing (get more done while you are doing something else)
- Put sales and marketing processes in place (a Harward Business Review found businesses who have sales pipelines have a 15% better growth rate).
Interested? Have a look here. Digital marketing tools implemented in your business.
I am the 40 year old, with the skills of the 25 year old (and some real world experience). I completed my digital marketing automation certification 2 weeks ago (first person in Africa on this certification course).
I have capacity to work with 8 companies on implementing digital marketing and automation tools. The aim is putting digital marketing and sales processes in place. From there improve your results over a 12 month period.