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How to Create a Facebook Lead Generation Campaign for Your Business
Welcome
Introduction and what to expect (3:22)
How to get support
The 10 000 foot view (3:26)
What you will need
Creating a Facebook Page
Facebook Business Account
Facebook Ads Account
Marketing Fundamentals
Your Marketing Plan (3:21)
Hot or Not ... It is ALWAYS a FIGHT (this vs that) (1:53)
A Hungry Crowd
Who is your ideal client? (2:17)
Painkillers or Vitamins (1:09)
How people buy (5:08)
Demographics and Psychographics (0:42)
Practical: Ideal Client Worksheet (9:05)
Practical: Audience creation (13:21)
Your Crazy Offer
Getting married or going for coffee (1:24)
Quotes vs Offers (2:27)
A picture says a thousand words (1:50)
Real world examples (3:38)
Core copy of creating an advertisement (2:15)
Facebook policies
Practical: Creating an offer (7:10)
Setting Up Your Facebook Lead Generation Campaign
The 3 Step Campaign Setup and 4 Methods (1:32)
Practical: Creating and launching your campaing method 1 (no website needed) (11:53)
Practical: Creating and launching your campaing method 2 (no website needed) (4:11)
Practical: Creating and launching your campaing method 3 (website required) (10:44)
Practical: Creating and launching your campaing method 4 (landing page required) (9:42)
Closing thoughts
Thank you and course feedback
FAQ
What hurdles to expect and how to overcome it
What to do next
Bonus Items and Downloads
Ideal Client Worksheet
Crazy Offer Worksheet
90 Minute Workshop (86:26)
18 GAP Marketing Turnover Boost Model
CPA, ROAS, ROMI Calcs
Business Growth Template
Related Courses
How to Improve Paid Facebook Campaigns
Scary Sales Stats Every Business Owner Should Manage
LinkedIn for people in B2B sales
Related Services
Business Growth Program
Micro Campaigns
Painkillers or Vitamins
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