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How to Create a Facebook Lead Generation Campaign for Your Business
Welcome
Introduction and what to expect
How to get support
The 10 000 foot view
What you will need
Creating a Facebook Page
Facebook Business Account
Facebook Ads Account
Marketing Fundamentals
Your Marketing Plan
Hot or Not ... It is ALWAYS a FIGHT (this vs that)
A Hungry Crowd
Who is your ideal client?
Painkillers or Vitamins
How people buy
Demographics and Psychographics
Practical: Ideal Client Worksheet
Practical: Audience creation
Your Crazy Offer
Getting married or going for coffee
Quotes vs Offers
A picture says a thousand words
Real world examples
The 3 Core elements of creating an advertisement
Facebook policies
Practical: Creating an offer
Campaign Method 1 - No website required
The 3 Step Campaign Setup
Practical: Creating and launching your campaing
Campaing Method 2 - Website required
The 5 step campaign setup
Practical: Creating and launching your campaign
Campaign Method 3 - Booking Campaign
3 Tools for online bookings
Practical: Creating and launching your campaign
On your phone
Take it with you
Closing thoughts
FAQ
What hurdles to expect and how to overcome it
What to do next
Thank you and course feedback
Bonus Items and Downloads
Ideal Client Worksheet
Crazy Offer Worksheet
Related Courses
How to Improve Paid Facebook Campaigns
Scary Sales Stats Every Business Owner Should Manage
LinkedIn for people in B2B sales
Related Services
Business Development Program
Micro Campaigns
Painkillers or Vitamins
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